Project Description

Knock Out Flu: Think of it as Essential

As the rate of COVID-19 infections were increasing in many parts of Washington, flu season was just around the corner and public health officials grew worried about the confluence of the two viruses. The Washington State Department of Health turned to C+C to create a campaign to raise awareness about the importance of getting a flu vaccine – letting people know that it is an essential trip to make.

In addition to two videos that ran on broadcast TV, we created animated display banners, posters, postcards, social media ads & more. It was important to show diversity in this campaign to effectively reach a wide audience. We created materials in English, Spanish, Vietnamese, Simplified Chinese, Traditional Chinese, and Russian. Each material drove traffic to the campaign website for additional flu vaccine information, resources and vaccine locations. As a supplement to the statewide campaign, the materials are also available for partners to use on their communication channels.

CD: Vandy Kindred
PM: Michelle Karch
Design & Animation: Rachel Lovrovich