2019 Metro Brand Launch Campaign
To launch King County Metro’s new tagline, Moving Forward Together, we created a campaign that builds on the client’s new brand promise and core attribute: Connecting Communities. The ads feature Metro routes that connect riders to what matters most to them. The campaign includes billboards, bus boards, bus wraps, and digital content in English and Spanish, using cultural nuances and touch points to appeal to a wide variety of audiences.
CD: Wyatt Curtiss
AD: Rachel Quast
Graphic & Motion Design: Rachel Lovrovich