2020 NEMP
The North Eastside Mobility Project is the first major change in 20 years to the public transportation network in Kirkland, Kenmore, Woodinville, Redmond and parts of Bothell. An awareness campaign, which included this video, was created to help Eastside riders navigate big changes coming to their bus service, while encouraging ORCA card sign-ups.
CD: Wyatt Curtiss
ADs: Rachel Quast & Mel Gutierrez
Motion Design: Rachel Lovrovich
Producer: Ashley Ball
2019 Metro Brand Launch Campaign
King County is a dramatically different place than it was 20 years ago, but amid all that change, Metro’s brand had remained the same. To forge a new emotional connection with the region, Metro turned to C+C. We created a new brand platform backed by in-depth audience research, ultimately introducing inspirational new messaging and taglines in English and Spanish to shift Metro from a utilitarian service to a brand that emotionally connects with riders. To introduce the brand, C+C developed the “Connecting What Matters” campaign in English and Spanish, highlighting the ways Metro connects King County with the people, places and moments most important in their lives. The campaign achieved 30 million impressions in just 5 weeks and earned rave reviews from transit leaders when shared at the 2019 NACTA conference.
The campaign included billboards, bus boards, bus wraps, and digital content in English and Spanish, using cultural nuances and touch points to appeal to a wide variety of audiences.
Creative team:
CD: Wyatt Curtiss
AD: Rachel Quast
Graphic & Motion Design: Rachel Lovrovich
