Project Description

2020 NEMP

The North Eastside Mobility Project is the first major change in 20 years to the public transportation network in Kirkland, Kenmore, Woodinville, Redmond and parts of Bothell. An awareness campaign, which included this video, was created to help Eastside riders navigate big changes coming to their bus service, while encouraging ORCA card sign-ups.

CD: Wyatt Curtiss
ADs:
Rachel Quast & Mel Gutierrez 
Motion Design: Rachel Lovrovich
Producer: Ashley Ball

2019 Metro Brand Launch Campaign

To launch King County Metro’s new tagline, Moving Forward Together, we created a campaign that builds on the client’s new brand promise and core attribute: Connecting Communities. The ads feature Metro routes that connect riders to what matters most to them. The campaign includes billboards, bus boards, bus wraps, and digital content in English and Spanish, using cultural nuances and touch points to appeal to a wide variety of audiences.

CD: Wyatt Curtiss
AD: Rachel Quast
Graphic & Motion Design: Rachel Lovrovich

English Digital Ads

Spanish Digital Ads