Flip Your Fridge Digital Campaign
If you could visualize the setting for your refrigerator based on its qualities, where would it be? This exaggerated comparison showcases the benefits of switching to an ENERGY STAR certified refrigerator to save energy and help protect the climate.
I designed the storyboards for the videos by collecting and compositing more than 30 stock images in Photoshop, resulting in eight key frames per video. The video was published in both English and Spanish with slightly different imagery to accommodate the different audiences. I also created the banner ads seen below to help boost the campaign.
Creative Director: Vandy Kindred
Producer: Allison Arrington
Multicultural Advisor: Sully Moreno
Concept Design & Banner Ads: Rachel Lovrovich
Animator: Ben Pohl
Ten banner ads in various sizes were created to boost the campaign by linking to ENERGY STAR’s landing page about rebates for flipping your fridge.