Earth Day Video
In honor of Earth Day’s 50th anniversary, ENERGY STAR turned to C+C to create a video celebrating action and smart energy choices—big and small. Companies, families, and people are paving the way to a clean energy future and a healthier climate by choosing energy efficiency and green power. The challenge: blend existing stock footage showcasing those actions to seamlessly go from outer space to inside a residential home, while showcasing ENERGY STAR products and offerings. The video was shared across digital platforms on Earth Day with the message: protecting the planet starts with all of us.
The video was then revised the following year and shown on the LG Billboard in Times Square NYC for two weeks leading up to Earth Day 2021.
CD: Vandy Kindred
Design & Animation: Rachel Lovrovich
Heat Pump Water Heater Digital Campaign
How do you showcase the benefits of an ENERGY STAR certified Heat Pump Water Heater over the traditional water heating product? With an appliance house party, of course!
I created the opening exterior shot and animated the end card for the video, in addition to creating banner ads to boost the campaign by linking to ENERGY STAR’s landing page about Heat Pump Water Heaters.
CD: Vandy Kindred
Senior Writer: Wyatt Curtiss
Producer & Set Design: Ashley Ball
DP & Editor: Christopher Wood
Graphic & Motion Design: Rachel Lovrovich
Flip Your Fridge Digital Campaign
If you could visualize the setting for your refrigerator based on its qualities, where would it be? This exaggerated comparison showcases the benefits of switching to an ENERGY STAR certified refrigerator to save energy and help protect the climate.
I designed the storyboards for the videos by collecting and compositing more than 30 stock images in Photoshop, resulting in eight key frames per video. The video was published in both English and Spanish with slightly different imagery to accommodate the different audiences. I also created the banner ads seen below to help boost the campaign.
Creative Director: Vandy Kindred
Producer: Allison Arrington
Multicultural Advisor: Sully Moreno
Concept Design & Banner Ads: Rachel Lovrovich
Animator: Ben Pohl
English Video
Spanish Video
Banner Ads
Ten banner ads in various sizes were created to boost the campaign by linking to ENERGY STAR’s landing page about rebates for flipping your fridge.
