Project Description

Heat Pump Water Heater Digital Campaign

How do you showcase the benefits of an ENERGY STAR certified Heat Pump Water Heater over the traditional water heating product? With an appliance house party, of course!

I created the opening exterior shot and animated the end card for the video, in addition to creating the companion banner ads seen below.

CD: Vandy Kindred
Senior Writer: Wyatt Curtiss
Producer & Set Design: Ashley Ball
DP & Editor: Christopher Wood
Graphic & Motion Design: Rachel Lovrovich

The banner ads were created in several sizes and helped boost the campaign by linking to ENERGY STAR’s landing page about Heat Pump Water Heaters.