Project Description

Spread the Facts

As COVID-19 cases in Washington began to rise in March, the Washington State Department of Health turned to C+C to support communications to help flatten the curve. Together, DOH and C+C created a massive communications campaign employing a range of styles, languages and media tactics to keep Washington residents informed, encouraged, and safe from the virus. Each campaign flight was crafted based on data about the evolving pandemic to effectively address specific age groups, share important safety measures, overcome misconceptions and highlight the risks of ignoring guidelines.

As of September 2020, the campaign has effectively reached more than 90% of Washington adults, 155 times. The campaign has generated more than 2 million clicks to the website, 20 million completed video views via the digital campaign, and more than 170,000 engagements on social media.

The campaign has also helped keep the state’s rate of cases and deaths lower than most of the rest of the country. As of January 12, 2021, Washington had the 46th lowest rate of COVID cases out of 50 states (3,634 per 100k people).

Recognitions

  • NATAS Northwest Emmy Award: Public Service Announcement
  • PRSA Silver Anvil and Best of Show: Crisis Communications > Covid-19 Challenges
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This campaign has been a massive team effort that I am very fortunate to be a part of. My ongoing tasks include: storyboard design, animated videos, animated banner ads, social media graphics & more.